THE INFRASTRUCTUREBEHIND SUCCESS.
The 717 Agency operates at the intersection of talent, culture and commercial power. Book verified talent, structure high-impact brand partnerships or request representation.
Talent is the product. Relationships are the work.
The 717 Agency is a talent and booking agency led by CEO Zach Schoolcraft. It works across live bookings, brand partnerships and artist representation. This site is the front door for all three, and it only publishes what the agency has confirmed.
Talent
The roster
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Profiles appear here once approved
The public roster is being assembled. A name is listed only when the agency has confirmed the relationship and the artist's approved photography and bio.
Looking for someone specific? Send an open request. Are you the talent? Apply.
Services
What the agency does
- 01
Talent bookings
Live appearances, shows and event bookings, handled by an agency that does this for a living.
- 02
Artist representation
Career support for artists and talent the agency chooses to take on.
- 03
Brand partnerships
Connecting talent with fashion, lifestyle and corporate brands, from product placement to collaboration.
- 04
Brand strategy & rollouts
Strategy and promotional planning around a release, launch or campaign moment.
Approach
How an inquiry moves
- 1
You brief us
Choose the route that fits and tell us what you need: dates, goals, budget range.
- 2
We review
The team reads every submission and checks it against talent availability and fit.
- 3
We follow up
If there is a match, we reach out directly. Not every inquiry will be a match.
- 4
Terms in writing
Nothing is confirmed by a form. Bookings and partnerships are agreed individually, in writing.
For buyers
Bring us the brief.
Promoters, venues, event organizers and brands: tell us what you are planning. A booking inquiry takes about five minutes and goes straight to the agency.
For talent
Want to be represented?
Send your work and a short statement. Submitting does not guarantee a reply or representation, but it does put you in front of the team.